The Multiple Hats of Cliches

I've become a big proponent of recently added game-changers in the land of cliches. It used to be that the words were stuck in the trenches, just blocking and tackling, rarely getting their moment to shine. But a few words have shifted the paradigm to a 30,000 foot view providing a new big-picture perspective to users and listeners. Now that cliches have been on both sides of the table they can take it to the next level and provide unimaginable transparent synergies. Of course, baked into this is the assumption that users will have to swing for the fences when leveraging such a disruptive yet innovative vocabulary. However, the bottom line is cliches have begun providing lean efficiencies to offline laymen speak, which is exactly what main street has been looking for in this stage of the game. Congrats to cliches for being able to don yet another cap.